Call To Action
Good afternoon from Premier Pixels Las Vegas web design company. Today’s focus is based on how to strategically place call to action buttons through out your website. A call to action button is simply a button to initiate action for your visitors. Every site should have a goal. what is that goal? The goal of a call to action button is to merely establish a line of communication between you and your visitors. Each visitor to your site is a potential lead. Even if they don’t become a customer right then and there, they are an extension of future business as well as a means in which to brand your company’s products or services and should be treated as such.
Well designed and strategically placed call to action buttons can increase conversion rates ten fold. There are 4 variables to a successful C.T.A. equation. Each variable directly effects the other. In other words if you don’t incorporate all four you mind as well not even bother. Our Las Vegas web design and internet marketing team have a few tips to maximize conversion.
1. Create a Sense of Urgency-The goal is to keep it simple. Make the actions self explanatory. “Try Now”, “Start Today”, “Its Simple” any of these phrases convey a clear non-threatening message to potential subscribers or customers.
2. Incorporate Numbers-Set numbers and pricing immediately. Don’t leave it a mystery. Studies show consumers consider it a red flag.
3. Indicate Specific Actions-Keep necessary steps as specific possible. Don’t be afraid to tell them exactly what you would like them to do and how. ‘Click Here’ ‘Sign up’ or ‘Contact Us’
4. Use Images To Drive It Home-Images make a big difference. Studies show it is much more effective to use a stock photo of a person portraying the action you want them to perform.
5. Button Appearance- The button should have a sort of 3D effect and should have multi (contrasting) colors to attract the attention of the user. For example if your website’s color scheme is gray than us an orange and blue graphic.
6- Placement- Make sure the C.T.A. is above the fold on a page (meaning viewer doesn’t have to scroll down). This is by far been shown to be the most effective way to drive the most conversions.
As with any important element of your business. The secret is to plan, do and review. Plan it, test it then review results and change accordingly. C.T.As are a perfect example of doing “the little things.” Remember successful people do the little things over and over. Our Las Vegas web design company is always here to help improve your chances for success. Thanks and have a great day!!!
Successfully,
Premier Pixels Dream Team
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