Facebook vs. Google

Today marks the first day of Larry Page’s return as C.E.O. of Google. As the transfer of power begins, investors and s.e.o. industry leaders a like are watching from afar for any signs that would indicate Google’s agenda for the fiscal year. So before we ask what should we expect from this changing of the guard, maybe we should redefine what makes Google and Facebook unique and different in their own way.

First Kill the Noise- First and foremost can we PLEASE drown out the Google vs. Facebook noise?  The last few months have been flooded with opinions from those who’ve singlehandedly anointed themselves “experts” on why Facebook is going to make Google obsolete or vice versa. Now in the media’s defense (besides the societal crave we have for creating rivalries)  a lot of this rhetoric began when rumors started swirling that Facebook was sabotaging some of Google’s best and brightest and enticing them to leave for greener pastures in the social media field. So in all fairness, it’s safe to assume the two giants are enjoying basking their corporate structures in the sunny rays of media face off.

What’s  All The “There’s only one king of the throne” Talk For?- Our Las Vegas web design team will try and set the record straight once and for all. Google and Facebook are both internet giants in their own rite but the buck stops there. Yes each company’s primary bread and butter is generating advertising revenue, but that’s as far as it goes. The panel of experts claiming there is only room for one supreme ruler on such a vast playing field have lost sight of how each company’s identity is different from the other.

The Facebook Identity- Facebook is simply a place where people go to interact with their friends and family. While they should be given tremendous credit for pioneering a way to use social data in order to help advertisers target their core demographic with more specific information, they’re not a place you would go to perform a product search. Though they certainly have the resources to generate billions in advertising revenue.

So Where’s the Facebook Advantage (if there is one)?

1. They have more specific information for companies to target a core consumer

So what’s the catch? Once people grow tired of having their information shared ten and twenty times over to companies, and spamming and invasive advertising techniques begin to overwhelm the user experience-is it possible Facebook will no longer be Facebook? There’s a thin line between advertising and overkill and this maybe the most imminent danger Facebook faces.

2. Facebook has created a third party endorsement driven environment

While hearing an endorsement from family, friends or a familiar face is a great way to pique interest, it’s really the oldest trick in the sales book. Not everyone has the same taste so just because I am in the market for a new car, and my cousin Tim on Facebook gives me the thumbs up on the new Toyota Camry, doesn’t mean I will like the Toyota Camry. So while third party endorsements can be effective, just like anything else, they have limitations.

3. On the surface the Facebook platform is more market friendly to small business owners

In terms of internet marketing and social media marketing, an entrepreneur with little to no marketing experience can easily set their own parameters in terms of who they want to target in a marketing campaign using Facebook thus making the platform more attractive to small business owners.

The Google Identity- Any expert will tell you that although Facebook has their own algorithm for social mapping, it is no way shape or form even close to the complexity of a search engine such as Google. Just ask the likes of Microsoft (Bing) and Yahoo and countless others in between who tried but couldn’t come close to duplicating Google.

Facebook certainly has the numbers and repeat traffic to compete but even if they started today they would still be light years behind Google’s function as a search engine. Facebook may rival Google in different advertising sectors but that’s as far as it goes. It’s like comparing the Yankees to the Cowboys. Each play a different role and cater to a different audience. If the Cowboys have a good season, would that effect ticket sales, merchandising or advertising revenue for the Yankees? Of course not.

It’s apples to oranges my fine feathered friends. Thanks and have a great day!!

Premier Pixels Las Vegas Web Design Dream Team

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