Google + For Business Coming!
According to Hubspot Google + for businesses is on it’s way to a computer near you! Finally some good news on the Google Plus home front for businesses!! Google announced they will launch Google + for businesses sometime in the third quarter. Which means sometime in the next five or six weeks there should be a version to leverage for entrepreneurs. YES!
The Bigger the ‘Head Start’ (check out this cartoon about Google +)
If you haven’t already, now that a release date is in play, it’s time to begin thinking of Google + as another vehicle in your overall marketing strategy. The question is what is there to think about? Here are 4 things to start thinking about while waiting for the launch of Google + for business.
1. Placement- Begin planning out where to incorporate the Google + button. For starters, your website (home page, blog, literature and email signature) should have a few well placed buttons throughout the site pages. Anything you consider a part of your branding should more than likely have Google Plus added in the next few months. Now might be a good time to begin making a list.
2. Mind the Tutorials (for now)- There will inevitably be hundreds of tutorials available over the next few months about how to maximize Google + for businesses (i’m getting a headache already). Consider the source. Tutorials from established seo companies like Hubspot, Outspoken Media or Michael Gray (to name a few) are a step in the right direction but even they’re smart enough to know there’s a learning curve. With such a young platform, give it some time. We’ll all have the chance to learn together.
3. Set Aside Some Time to Learn the Ropes- Setting aside a few hours finding your way around the new platform might be a good idea. Even better, plan a get together with other entrepreneurs to further expand the features and benefits. A Google + for business chat if you will is a good way to tackle all angles. FYI: An expanded version of Analytics is rumored to be one of the tools to begin funneling and tracking content (Finally! More control! Eat your heart out Facebook:-). Maybe a few more indicators to track usability? Will soon see!!!
“The Geeks come out at night.” ”The Geeks come out at night.” YEAH!
4. Get On Board or Go Home- G+ is the first social media platform completely ‘crawlable’ by Google. That alone makes this a pivotal moment in SEO as it will profoundly effect rankings as we know it. Those who get on board and learn the benefits of Google + for business will thrive. Those who chose not to engage should expect their rankings to suffer as a result. It won’t happen right away but it’s bound to change the game. Start learning now. But don’t forget to refer back to #2.
The next year is going to be exciting. The possibilities are unlimited. The future of social media and SEO looks bright for those willing to adapt to change. Stay uncomfortable my friends. 
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