Comparing Marketing Apples

Good morning from Premier Pixels Las Vegas web design HQ. Today’s topic is based on how to compare marketing campaigns with Google Analytics to measure effectiveness. Google Analytics should be an integral part of planning and reviewing where your strengths and weaknesses lie within your marketing plan. We say it all the time because it’s worth repeating; Analytics is like having your own ‘dream team.’ If you’re not using this powerful tool regularly you’re really missing the big picture. Every campaign should be evaluated through tracking and measuring. Often times people make the mistake of assuming this is only relevant to online campaigns. This should be done for all marketing; offline as well.

Another way to simplify ’cause and effect’ advertising is to keep campaigns separate in terms of when they’re being run. This doesn’t mean you can’t have two running at the same time. Simply separate each launch by a few days so as to keep track of which traffic is coming from what advertising (as you become more proficient you can launch two or or three simultaneously). Each campaign should be clearly marked on your website so you can keep track of which promotions are landing where. As a result you can view exactly where the increase in traffic is originating from. Remember you must mark each campaign in Analytics in order to really connect the dots. This really opens up the possibilities of tracking results and fine tuning approach.

Our Las Vegas web design and internet marketing team is very proficient in our ability to help you become an Google Analytics All-Star. You will be able to analyze and breakdown web traffic piece by piece. This will ultimately balance budgeting so as to count every marketing dollar and calculate which strategy is yielding the best R.O.I.

Each visitor leaves footprints from the world wide web to your actual website. “Comparing Marketing Apples” is simply a matter of tracking those footprints. Which sources are attracting the most traffic? This can also help you determine how effective the search engines are in indexing the content of your site. This can be applicable to social media tracking as well as email marketing. Its all about cultivating marketing traction in your respective field.

Remember the book “Everything I Needed To Know I Learned In Kindergarten?” This is “Everything I Needed To Know In Market Tracking I Learned in Analytics.” Of course this takes time to learn (anything worth learning always does). Our Las Vegas web design and internet marketing company has tutorials and coaching sessions strictly geared towards Google Analytics.

In the age we live and the advancement in which business moves, learning Analytics is just as important as any other component for your success. Not only can it save you a ton of money but once you understand the elements it will make you a ton of money. Give us a call today and learn more about our program. Stay tuned tomorrow for “Our Call To Action” segment. Thanks and have a great day.

Successfully,

Premier Pixels Team

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