S.E.O.Red Flags-Part 1

Good afternoon from our Las Vegas web design and internet marketing headquarters. If part of your 2011 marketing plans are internet oriented than the next two articles should be just what the doctor ordered. There is much to consider when hiring an outside firm to handle your marketing needs. Most business owners have some basic criteria they look for when seeking outside consultants. For the sake of this article rather than focusing on what to look for, lets discuss what NOT to look for. The following are some tell tale warning signs while screening s.e.o. companies.

Just as in any industry, whenever there is a widespread need, there is always a flock of unsavory characters ready to prey on the less knowledgeable. They use this to their advantage with all sorts of unrealistic guarantees essentially stroking the emotional trigger of hungry entrepreneurs like you and I. They sell dreams of internet marketing grandeur. Here are a few red flags to look for when considering a company to handle your marketing needs.

1. Guaranteed Time Frame- Any S.E.O. firm worth their salt will tell you there is no such thing as a guarantee nor can they promise a specific time frame. A shady internet marketing company will use guarantees as their main selling point. “In three months we will have you on the very first page.” Sound familiar? Yes you can achieve first page rankings but the search engine optimization process never completely stops. Now don’t get it confused-you can take your foot off the gas after you reach targeted goals but it never stops or your rankings will drop off. In this market your competition is trying to take your spot so you can never fully halt S.E.O. or guarantee time frame for first page placement.

2. Beware of Pricing- Our Las Vegas web design and internet marketing team can’t stress this enough. When a project quote seems too high or too low-chances are it is. First things first, if a company seems exceptionally cheap that’s a big red flag. Heres why-we all know if it’s too good to be true it probably is. Think of it like this-internet marketing and s.e.o. is by far the new ‘it’ way to market. Regardless of geographical location or industry, going after competitive keywords takes time. Its like launching the most visible billboard on the busiest highway in your area. So if someone came to you and said they could advertise a billboard on the busiest stretch of highway in your area for all to see for only $100 a month; what would you think? That’s right-somethings not right here. It’s the same exact thing with S.E.O. Yes you can pay these prices, but don’t expect much in return.

It’s the same on the flip side. If a company seems way too pricey and not up to industry standards-they’re pulling a fast one on you. Truth is pricing is based on how market value. In other words if you’re goals are to go after highly sought after keywords than it is going to be more time consuming and pricier. A good firm doesn’t have to over price their services simply because they have a good reputation which means they don’t necessarily need your business.

With all the self proclaimed ‘experts’ starting to emerge it’s better safe than sorry. Stay tuned tomorrow as we break down more red flags to look for. Our Las Vegas web design and internet marketing team is not here to deter you from working with another company. We are plenty busy as it is. Our goal here is to educate. We would rather you work with another credible company besides Premier Pixels than to fall in the laps of the pretenders. Thanks and have a great day!!

Successfully,

Premier Pixels Dream Team

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