Outbound Marketing has Left the Building

As marketing research and statistics become more accurate one thing is clear-outbound marketing has left the building. According to HubSpot (the creme de la creme of s.e.o. and research) the average cost of converting an outbound lead is$373. The average cost of an inbound lead is $143. That’s a 63% reduction in cost across the board.

Numbers rarely lie and based on these statistics, it doesn’t take a genius to realize the playing field has shifted and based on the direction the internet is going, there are no signs of this trend slowing down anytime soon.

What does this mean for us?

Simple. In order to stay relevant, we need to switch marketing gears to go with the the grain as opposed to going against it. The only companies who are still capable of having success with outbound marketing are the Coca-Colas and Nike’s of the world.

Why?

For one they can appeal to a larger audience because their brands are considered household names. Not only have their brands been around for decades, they also have the millions of marketing dollars to make the desired impact. It’s still a beneficial way for them to do business because their brands are already fully established.

Brand Reinforcement vs. Brand Awareness- Brand awareness is done on a smaller scale for companies looking to build their brand from from the land of obscurity to the mountain tops of recognition (and ultimately repeat business). Brand reinforcement on the other hand exists for the corporate giants of the world. Some of you may be thinking “If I only had the sort of money to invest on a  national television platform I could explode my business.” While we applaud you for being a big thinker (the world needs more of those) the harsh reality is if you spent millions of dollars to advertise during a major syndicated television show, chances are you would fail miserably in getting any type of significant return on your advertising investment.

Here’s Why- Advertising on the big stage is more for the sake of brand reinforcement. Its only effective for companies who already have a national (or international) presence in their industry. When a company like Best Buy advertises on Super Bowl Sunday, they’re merely using consumer psychology as a means of placing their brand in front of the consumer for the purpose of sparking a subconscious reminder. See the consumer already knows these brands, chances are they’ve even been a customer in the past. It’s for this reason a national platform is only as effective as the recognition of the brand itself. In other words, if Premier Pixels Las Vegas web design company spent a million dollars advertising during the Fox hit show “Glee,” chances are it would be a catastrophic failure simply because Premier Pixels isn’t a household name.

You see Brand Awareness is more or less introducing your services on a more localized level at the beginning stages of building market traction. Every aspect of marketing for a young company should be concentrated on brand awareness. It’s basically about getting your name out in the marketplace while maximizing the most effective way to achieve great results.

Inbound marketing is a much more cost effective way to not only obtain more online business, but also concentrate on building your brand awareness. To take it a step further, inbound marketing is considered a much less invasive way to entice new visitors to your website. Customers seek your services out as opposed to being hammered with unwelcoming emails or annoying phone calls to people who ninety nine times out of a hundred aren’t at all interested in the first place. I like to to think it takes the rejection out of marketing too (for the morale of your sales team). We call this Magnet Marketing.

We hope this shed some light for all you entrepreneurs on the grind. If you don’t believe our Las Vegas web design team, do the math and see why the numbers don’t lie. You can also research what other’s like HubSpot (only one of the best in the business) are saying and ask yourself-”Wouldn’t I be better suited shying away from building a customer base on the backs of those who initially have no interest for the sake of conducting a more logical campaign to attract customers already searching for my services in the first place? Not to mention cutting my cost by more than 60% by doing so. Can you say “No Brainer?” Thanks and have a great day.

Premier Pixels Dream Team

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