Image vs. Irony
Good afternoon from Premier Pixels web design team. Is it me or does it seem like big companies are going out of their way to appear smaller whereas small companies are going out of their way to appear bigger? In the immortal words of Alannis Morisette-”Isn’t it ironic?” “Don’t you think?”
Think about it, take a site like man of the house. Man of the house is a really cool blog that caters to the ‘modern man.’ They have tons of cool articles geared towards the single dads, guys on the go and married men. Their articles range from ‘what not to wears’ to ‘relationship advice’ to ‘what to eat on the go’ to ‘great first impressions.’
OK-sorry for the overkill. The point is this sight caters to the common, 21st century man and his eccentricities (or quirks). Bottom line is you would never realize that this tiny little website is really owned by Procter & Gamble. One of the biggest corporate giants on the planet. Crazy; right? You wouldn’t think a company of their global success and size are dummying their marketing down to appeal to the common guy-would you?
In the conventional business world this methodology is nothing short of an oxymoron. So; why would a company of their size go to such lengths to appear to the average Joe? Simple-it builds a rapport amongst their core demographic. The niche is genius. They aren’t trying to shove their products down your throat. They’re not even trying to advertise their products on the site-so what’s the catch?
Bringing marketing down to size- Whether we realize it or not, Procter & Gamble has figured out a way to encapsulate the very essence of their success-their average consumer. Not only do they know exactly what their customer looks like, they have figured out a way to identify with us without us (the readers) even knowing it. Now that’s what I call branding!!
We can all learn a lot from this approach. Our web design and internet marketing team sure has. Maybe we shouldn’t try to project the image of a ‘big fish’ in our respective ponds (MESSAGE!). Maybe, just maybe we would be better suited if we concentrated on building the ‘ just a company next door’ image.’
After all, isn’t it about building relationships one customer at a time? Wouldn’t our average consumer feel more comfortable if we looked more like their neighborhood grocery stop or the corner Starbucks? Speaking of Starbucks, they are another great company who has figured out how to identify with their customers. Go into any local Starbucks and you’re sure to notice a team of Starbucks associates who know their customers by first name and what they’re drinking. They have knocked down the corporate barriers and redefined what it takes to provide a great service with a down to earth approach. Hence; another huge company who goes out of their way to appear small.
This isn’t by accident. The Starbucks team is trained from day one to operate in this capacity and the leadership has done an exceptional job duplicating this mission to the tens of thousands of team members throughout their global organization.
As business owners we all have an obligation to appease to our demographic. The point is, what if you went the extra mile to identify with your core audience? Regardless of whether you landed them as clients or not; wouldn’t the cumulative effect eventually land you more clients than you could handle? Maybe bringing your marketing down to size would have just the opposite effect if you acted smaller rather than bigger. Just some food for thought from our web design team to all YOU entrepreneurs on the grind!! Instead of acting bigger than life, maybe the essence of a brand that echoes louder than the rest might be about appearing smaller than you really are-Hmm…isn’t that ironic?! Have a great weekend!
Successfully,
Premier Pixels Dream Team
Related posts:
- S.E.O. Trigger-"PULL!" Good morning from Premier Pixels Las Vegas website design and Internet...
- S.E.O. Red Flags Pt. 2 Good afternoon from Premier Pixels Las Vegas web design and...
- Laser Internet Marketing-Part 2 Good afternoon from Premier Pixels Las Vegas web design company. Let’s...
- Survival Or Extinction Good afternoon from Premier Pixels Las Vegas web design team....
- The Cosmopolitan Of Marketing T.G.I.F from Premier Pixels Las Vegas website design headquarters. It’s...
