Premier Pixels Las Vegas Web Design - Sales driven or information driven?

Web Design – Sales driven or information driven?

May 25, 2010 Jerry McCarthy Website Design No Comments

Is your website more sales driven or information driven? This is the 1st question our Las Vegas web design group asks a client. Most of the time the client isn’t sure which way to go so they leave it up to us. There is a fine line between being too sales oriented or too information oriented. If you lean too far in either direction it can water down the desired effect. The key is to try and find a good median that creates balance throughout your website. The ultimate goal of any website is to 1. pique interest 2. initiate dialog 3. convert traffic into customers, right? That is why our Las Vegas web design process is in a class all by itself. We create the balance necessary to get you results.

Think of it like this, if your presentation gives your visitor too much information than he or she feels like they can make a decision without initiating contact with your company. Thus making a strictly information driven site counter productive. On the other hand, if you make your site too sales driven, this can raise a red flag with your potential customer. Skepticism always plays a role when someone is doing online research. Of course they want to feel as though they are doing business with a credible company so if you’re too sales driven, this may turn the customer off and motivate them to go somewhere else to purchase. Not to mention that when you strictly focus on a sales pitch, you’re not providing enough information for them to make an educated decision. Premier Pixels Las Vegas web design process begins and ends with your customer in mind. We try and put ourselves in the customers shoes so as to understand what makes them tick. We combine information with a sales driven presentation so as to inform and sell all in the same breath. Most Las Vegas web development companies don’t understand the dynamics behind this process and tend to lean 1 way or the other. Premier Pixels will help you achieve balance that produce positive results. Have a great day!!!

Sucessfully,

Premier Pixels Team